Logotype Muse Group
Head of Content
Muse
Remote
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Vacancy Description:

Muse Group empowers music makers. We create the world’s most popular apps for playing, recording, and composing music. Through our innovative learning tools, expansive music catalogs, and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.

Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul, Boston to Berlin. We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come.

At the end of 2023 Hal Leonard Company combined with Muse Group (more information you can find here) and together are now a single company that aims to revolutionize the music industry by using their expertise and resources to offer innovative solutions for musicians, teachers and music lovers around the world.

We are poised to expand our digital footprint and revolutionize how we create, distribute, and commercialize music content globally.We are looking for a dynamic and commercially focused Head of Content to develop and implement content strategies across all the print products we produce and sell.

Photo from Muse Group office
You won't hear water cooler chat about the weather here at Muse, here we are rating our favorite Prince albums and discussing Japanese punk.
Key Responsibilities:

Strategic Leadership and Commercial Growth:
- Develop and implement a forward-thinking content strategy that aligns with Hal Leonard's goals and drives revenue growth.
- Identify and capitalize on new business opportunities to expand our market presence and increase sales.

Business Development and Partnerships:

- Lead external relationships with artists, educators, and industry partners to enhance content offerings and distribution channels.
- Engage directly with customer segments to identify content gaps and unmet needs, turning insights into high-impact content offerings.

Digital Innovation:
- Oversee the development of engaging digital content across various platforms, integrating emerging technologies to enhance user experience.
- Innovate content monetization strategies to maximize profitability across digital channels.

Team Leadership and Collaboration:
- Build and lead a high-performing content team, fostering a culture of innovation and commercial excellence.
- Collaborate cross-functionally with technology, marketing, and sales teams to align content initiatives with business goals.

Market Analysis and Performance Management:
- Utilize data analytics and market insights to inform strategy, track performance, and adjust tactics to achieve sales targets.
- Stay abreast of industry trends, competitor activities, and technological advancements to maintain a competitive edge.
- Identify new growth opportunities based on market research and direct customer engagement to uncover gaps or unmet needs that would result in increased profits.

Required Experience: 

Proven content-strategy leadership

  • Minimum 5 years building and executing content road-maps that drove material revenue growth.
  • Direct P&L ownership — sets financial targets, allocates budget, and reports on topline / margin.

Physical-to-digital transformation track-record

  • Hands-on experience migrating large legacy catalogues (print, linear, analogue) into scalable digital products and workflows
  • Comfortable modernising file standards, metadata, rights, content management systems, and distribution stacks.

Legacy-systems modernisation

  • Demonstrated success digitising or replacing complex, long-standing editorial or supply-chain processes while up-skilling tenured teams.

Scale & distribution

  • Has launched and scaled multi-format content initiatives (owned platforms, third-party marketplaces, subscription, D2C, B2B).
  • Knows how to prioritise back-catalogue, net-new IP, and user-generated pipelines for maximum reach and ROI.

People & change management

  • Built or managed multi-disciplinary teams (internal + external, global + freelance).
  • Comfortable driving cultural change in fast-moving, high-accountability environments.

Data-driven mindset

  • Sets measurable goals (revenue, CAC/LTV, engagement, retention) and works with BI/Product to build dashboards and iterative test loops.

Nice-to-have

  • Exposure to consumer-insight frameworks (search, streaming, trends, e-commerce analytics) and translating them into content bets.
  • Experience monetising long-tail catalogues via modular packaging, dynamic pricing or self-publishing ecosystems.
  • Prior work with creator economies or UGC moderation / incentive systems.
  • Familiarity with music notation or music-ed segments is a plus
we offer
FREEDOM
FOR ALL
Work remotely or at a co-working place of your choice in your favorite band t-shirt.
CREATIVITY
EVERY DAY
Make inspiring products for musicians, artists and creators – no day is the same.
IMPACTFUL
WORK
Influence the future of the music industry and change the lives of millions worldwide.
Work
set up
Get a generous allowance for work equipment and co-working spaces (for those not in Cyprus).
Growth and
development
Receive specialized training, language lessons, conferences and learning materials.
Team
well-being
Access to therapy whenever you need it, and assistance in difficult life circumstances.
The way
we work
We believe everyone in the Muse Group team is a leader. That's why our core philosophy is based on our leadership principles.
Result every day sticker
Leaders focus on daily outcomes. Each day is a small life. Speed and accuracy in planning are the foundation of trust.
I need dirt sticker
We consciously embrace imperfection in work for the sake of speed. Perfectionism slows progress, so it’s essential to move quickly and try new things.
Radical Ownership sticker
Radical responsibility means taking personal accountability for every aspect of personal and team work, including problems and their solutions. It shifts focus from "we" to "I," where I take full responsibility for the result without blaming external circumstances or other people.
Radical Ownership sticker
Leaders focus on daily outcomes. Each day is a small life. Speed and accuracy in planning are the foundation of trust.
Go to Eleven sticker
Follow the principles of persistence and strive for the best results.
Embrace Venus sticker
Ask for help when needed and offer it to others.
Embrace Venus
Embrace Venus sticker
Be specific. Trust. Take action.
Deep dive
Know where the line is
Follow the principles of interaction
Focus on the essentials
Respect Others. Don't be an asshole
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